Many clients find that focusing energy and resources on a limited number of areas
benefits the overall performance of their corporation. The Winbridge Group, Inc.
works with clients in a creative workshop environment using sophisticated tools and
techniques. The objective is to review the scope of the corporation's activities and
develop a strategy to grow and expand operations with significant potential to meet
customers needs. Strategic Business Units that do not fit the overall corporate
direction are also identified and appropriate actions are planned for them.
Our Market Research capability provides critical information on key success factors and
competitive position that is not available in-house.
Our objective, experienced team of professionals provides insights and counsel on
Our creative process and proprietary techniques give the necessary tools to our client
Our workshop approach provides the environment for a quick, effective Corporate Strategy
Our implementation system assures that the actions that come out of the plan are taken.
We have a team of experienced market researchers who are skilled in conducting personal
and telephone interviews with high level professionals. We have found that in most
firms, there is missing, critical information that is key to the formulation of Corporate
Strategic Plans. During our workshop process we identify this missing information
and then put together a program to obtain it. Most of the information is available
from key industry sources. We interview these people either over the telephone or in
person. Occasionally, we will conduct broader based interviews using a variety
of techniques from Focus Groups, to Mail Surveys to large scale telephone surveys.
Winbridge is composed of a group of professionals who are skilled in industries,
technologies and/or functions. Some of the industries we cover include
instrumentation, chemical manufacturing equipment, machine tools, pumps, valves, controls,
precision molded rubber parts, industrial and medical lasers, aerospace/defense systems
and components, weighing systems and components, plumbing fixtures, foundry equipment,
electronic components, laboratory equipment, etc. We have expertise in automation,
manufacturing systems, chemical manufacturing, lasers, rubber/plastic manufacturing and
Creative Process and Techniques
Over the years, The Winbridge Group, Inc. has developed a process to help a top
management team quickly and efficiently absorb the information critical to understanding
the environment in which they operate; and then use a series of analytical
techniques to identify creative ways to improve their competitive position. The
process covers all of the elements critical to having a complete understanding of the
internal and external business environment. The analytical techniques cover such
items as the Key Success Factors and Competitive Positioning.
Our workshops are designed to stimulate a creative environment. We believe that a
well founded strategy evolves out of a group which has all of the information it needs and
creative environment in which to develop the strategy. Our market research and
analytical techniques contribute the necessary information. Our creative process, as
implemented by our experienced professionals in our workshops, provides the creative
environment. All of this is done in a small number of intensive workshops. At
the conclusion of the sessions, the team has a plan that makes sense form them and the
company; and fits the conditions of the industry in which the company participates.
The bottom line is a well founded strategic plan.
Many companies have found over the years that their strategic plans become shelf
decorations and are not systematically implemented. We have worked with some our
clients and evolved an implementation process that helps to overcome this problem.
It involves the use of a dedicated Strategic Control Center, brief periodic meetings in
which specific actions are planned, follow up meetings to check progress and plan
additional actions. Computer based programs have also been used in a supplementary
way to facilitate the process.